Social Media & Digital Writing
Social Media Full Suite Management
Full management of all social media brand pages. Outputs included brand management, digital strategy, content strategy, narrative theme development, copywriting, video script writing, digital photography, writing creative briefs, research, storytelling, community interaction,
and day-to-day social media management.
The Comrades Marathon
The Comrades Marathon is the world's oldest and largest ultramarathon.
It's affectionately dubbed #TheUltimateHumanRace.
Between October 2015 and May 2016, the #UltimateHumanRace Social Media profiles reflected an Advertising Value Equivalency of R227 million, compared to R6,5 million the previous year.
Platforms: Twitter, Facebook, Instagram, YouTube | Objectives: Runner information, engagement, leveraging sponsors, brand building, live events, photography
Colenbrander
Colenbrander is a leading firm of chartered accountants and registered auditors, comprising over 160 staff members.
Colenbrander is also a SAICA-registered training office and a SAIPA-accredited training centre,
helping trainees become professional and chartered accountants.
Platforms: Twitter, Facebook, Instagram | Objectives for campaign below: Social media storytelling to encourage learners and students to study accountancy
La La Nathi Country Guesthouse
La La Nathi Country Guesthouse is situated in Harrismith, South Africa.
The guesthouse caters for weddings, conferences, business travellers and adventure sports enthusiasts.
Platforms: Instagram, Facebook | Objectives: Lead generation, sales & bookings