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Copywriting

Featured Copywriting Projects

Explore a featured selection of Anja’s copywriting projects below, showcasing her diverse capabilities and experience. The featured content includes examples of website copywriting, ghostwriting, corporate content/print, digital copywriting, web articles, and screenwriting.

Website Content Writing

La La Nathi Country Guesthouse Website Copywriting
La La Nathi Country Guesthouse •

Website Copywriting | La La Nathi Country Guesthouse

Restore your senses and relax your mind at La La Nathi Country Guest House.

Settled in the breathtaking country surroundings, our thatched homestead is a haven of peace just off the N3 highway, just outside the historic town of Harrismith in the Eastern Free State Highlands.

Rustic and reviving, our guests enjoy unwinding in our delightful gardens, taking a dip in the swimming pool or relaxing in front of a roaring log fire in winter.

Ghostwriting

Ghostwriting for Janko Kotzé, Industrial Psychologist and MD of fitt Talent.

Digital

Human Interest | Industrial Psychologists | What research shows about workplace impostor syndrome
Human Interest •

Ghostwriting | Human Interest | Industrial Psychologists | What research shows about workplace impostor syndrome

Do you often rub shoulders with respected peers or share a boardroom with star performers and think, 'I don't belong here' or 'I don't deserve this'? How frequently do you experience self-doubt and feel like others overestimate your professional competence?

You'd be surprised by how many high-performing, educated, accomplished people secretly harbour workplace impostor thoughts (popularly known as impostor syndrome).

[Ghostwriting for Janko Kotze, a registered industrial psychologist, MD of Human Interest and lecturer].
Ghostwriting | Human Interest | Industrial Psychologists | A better alternative to the exit interview
Human Interest •

Ghostwriting | Human Interest | Industrial Psychologists | A better alternative to the exit interview

Many managers are scrambling to hold on to talent as the Great Resignation still looms over a post-pandemic world. During the past two years, companies have had a hard look at themselves to try to stop their most valuable employees from leaving. An exit interview seems like a surefire way to get to the bottom of the outflow. But is it an effective way of addressing the overall health of an organisation? Or is it merely a band-aid for the symptoms?

[Ghostwriting for Janko Kotze, a registered industrial psychologist, MD of Human Interest and lecturer].

Hard Copy 

Corporate Content/Print

Digital Copywriting & Web Articles

Energy Alchemy •

Website Articles | Energy Alchemy | The Relationship Between Employee Engagement And Mental Health

As an employer, your workforce is your most valuable asset. Without their engaged commitment, your company wouldn’t be able to thrive. But did you know that employee engagement and mental health are closely linked? And it goes both ways! Not only do engaged employees show higher levels of mental wellness, but a psychologically healthy workforce is also more engaged.
Energy Alchemy •

Website Articles | Energy Alchemy | Does Diversity In The Workplace Equal Improved Business Performance?

Diversity in the workplace has been a hot topic for years, and for good reason: a diverse workforce can bring numerous benefits to businesses. But can it truly improve business performance? As companies operate in an increasingly globalised and interconnected economy, it’s become more important than ever to consider the benefits of diversity. Let’s dive into the subject of diversity in the workplace and if it can help businesses succeed.
Cred-it-data •

Website Articles | Cred-it-Data | What Is A POPIA-Compliant Credit Application Form?

As a business owner or employer in South Africa, the onus is on you to be aware of the importance of complying with the Protection of Personal Information Act (POPIA). The POPI Act aims to protect South African citizens’ privacy and personal information, making it crucial that your credit application form is POPIA-compliant. In this article, we will delve deeper into why having a POPIA-compliant credit application form is vital for your business’s success and reputation.
S&A Generators •

Website Articles | S&A Generators | Can Generators Cause Damage to Electronics?

Living in South Africa comes with its own set of challenges, but we’re a resilient bunch. As the country battles with frequent load shedding, South Africans have grown accustomed to using alternative power sources like generators to get on with life. But because we rely heavily on electronic devices, appliances, and sensitive equipment for work and leisure, you might be cautious about the potential damage that generators might cause to these valuable assets.
S&A Generators •

Website Articles | S&A Generators | Can You Run A Generator Continuously?

Loadshedding has become a frustrating reality that’s here to stay for the foreseeable future. But it’s not just a matter of being without power – it can also be incredibly disruptive and pose risks to our electronic devices and appliances. Without a backup power solution, load shedding can mean hours of inconvenience, including cold meals and no Wi-Fi for work or leisure. And that first cup of coffee to start the day? Well, that might be out of the question too.
S&A Generators •

Website Articles | S&A Generators | Is It Safe To Run A Generator In The Rain?

Can I run a generator in the rain? It’s a question that many South Africans have asked themselves during power outages caused by inclement weather or load shedding. While the answer is not a straightforward “yes” or “no,” there are important safety precautions to consider.

Firstly, it is crucial to note that portable generators should never be used in wet weather. Rain seeping into the generator’s outlets or engine could result in electrocution or even an explosion.
Motion Tronic •

Website Articles | Motion Tronic | Are Industrial Motor Gearboxes Repairable?

When it comes to industrial machinery, downtime caused by gearbox problems can be a significant setback for businesses. Waiting for replacement gearboxes from the original equipment manufacturer (OEM) can often take months, resulting in delays in productivity and reduced profitability. However, there is a solution that can save you time and money and restore your gearbox’s performance to even surpass its original condition!
Motion Tronic •

Website Articles | Motion Tronic | Advantages of Using Variable Speed Drives (VSDs) for Pump Control

In the world of process automation and industrial machines, it is essential to have efficient and reliable equipment. One of the most critical components of these machines is the pump. Pumps are used in many industries, including agriculture, food and beverage, paper and packaging, plastics, and metal fabrication. In South Africa, irrigation is a crucial application where pumps are used extensively to supply water to crops.
Motion Tronic •

Website Articles | Motion Tronic | Ultrasonic sensors: Controlling Liquid Levels in Jojo Tanks

Jojo tanks are an integral part of life in South Africa. These tanks are used to store water for domestic and agricultural use in many parts of the country. With the frequent water shortages and water crises in South Africa, Jojo tanks have become an essential component for those living in rural areas or areas with limited water supply. To make the most of these tanks, it is important to ensure that the water levels are properly maintained. This is where ultrasonic sensors come in.

Ultrasonic s
HURU •

Website Articles | HURU | A Guide to Criminal Record Checks in South Africa

As an employer, healthcare worker or school principal in South Africa, you may find yourself in a position where you must perform a criminal record check on an individual. Criminal record checks are an important part of the hiring process as they provide essential information about a potential employee’s history. Confirming their criminal record status will help you make informed decisions for all stakeholders concerned. This guide will discuss why criminal record checks should be a cornerstone
Family Dental Care •

Website Articles | Family Dental Care | The Top 5 Cosmetic Dental Procedures in South Africa

Cosmetic dental procedures have become increasingly popular in South Africa. From veneers to dental implants, these techniques can help improve your smile and boost your confidence. But with so many options available, it can be challenging to know which one is right for you. Let’s explore the top cosmetic dental procedures in South Africa and provide insight into who should consider each one.
Nurture •

Website Articles | Nurture | Travelling Egg Donors in South Africa: How Does it Work?

As women, we have the gift of creating life and helping others do the same through egg donation. Helping someone fulfil their desire to have a baby is incredibly selfless and gratifying. At Nurture, we have many egg donors who are willing to travel to different cities to help change lives. If you are chosen to donate in a town far from home, don’t worry! The process is simple, and Nurture takes care of all the necessary arrangements and will cover the expenses of travelling egg donors.
Nurture •

Website Articles | Nurture | How Can I Support My Partner During IVF Therapy?

IVF (In Vitro Fertilisation) is a fertility treatment that involves the removal of eggs from a woman’s ovaries, which are then fertilised with sperm in a laboratory. IVF treatments can involve the use of a woman’s own eggs or a donor egg. Once fertilised, the embryos are transferred to the woman’s uterus to hopefully result in a successful pregnancy. While IVF can be an exciting and hopeful journey, it can also be a challenging and emotional course for couples.
Nurture •

Website Articles | Nurture | Your Guide To Finding The Best Egg Donation Programme In South Africa

Infertility can be a challenging and emotional journey for anyone experiencing it. While egg donation agencies have become more prevalent in South Africa, choosing the right one for your needs requires more than just finding an accredited programme. You need an agency that understands the complex emotions that come with infertility. Let’s look at a guide to choosing the best egg donation agency in South Africa for women seeking to receive a donated egg.
MTT Structures International •

Website Articles | MTT Structures International | What Are The Benefits Of Using A Glass Marquee For Outdoor Events?

As South Africans, we love the great outdoors. With our beautiful weather and stunning landscapes, it’s no wonder we take every opportunity to get outside. That’s why outdoor events, such as weddings, corporate events, and festivals, are so popular in our country. If you’re planning an outdoor event, you need to start by considering the tenting selections available.
MTT Structures International •

Website Articles | MTT Structures International | Why Should You Choose A Local, African Tensile Structure Supplier?

In architecture and design, tensile structures have gained significant popularity for their elegance, versatility, and practicality. Many entrepreneurs and business owners face a critical decision when choosing a supplier for these remarkable structures. Should they opt for a foreign supplier, often enticed by lower costs, or should they embrace the benefits of choosing a local or African supplier?
MTT Structures International •

Website Articles | MTT Structures International | The Advantages Of Using Tented Structures For African Megachurches

African megachurches are an integral part of African religious and cultural identity. With their ever-increasing numbers, they are faced with the challenge of finding suitable venues to hold their massive congregations. Tented structures have emerged as a viable option for hosting these large gatherings, and for good reason. They offer a solution that is cost-effective, flexible, comfortable, aesthetically pleasing, and sustainable.
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Screenwriting

Scriptwriting & Co-Directing | Short film | Silver Screen Festival | Silwerskermfees
Silver Screen Festival •

Scriptwriting & Co-Directing | Short film | Silver Screen Festival | Silwerskermfees

Entered the 2017 Silver Screen Festival competition with a film concept and proceeded to the production and publishing phase with the short film, Skerm.

'Skerm' means 'screen' or 'protect yourself' in my native language, Afrikaans. The tagline means 'the writing's on the wall.'

The film features English subtitles.

Watch the trailer and the film here: https://www.showmax.com/eng/movie/iz720s6t-skerm